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Platform Strategy Leader

Delft, Holanda Meridional - Informaciones sobre la localización de la oferta Gestión de Proyectos Jornada completa

Descripción del trabajo

Company description

You see things a little differently. So do we!
We believe that what you value is more important than what your CV says. We offer positions that will challenge your skills and let you grow. Come see things a little differently with us.

About us

Inter IKEA Systems B.V. (Core Business Franchise) owns the IKEA Concept and is the worldwide IKEA franchisor. We are specifically responsible for the IKEA strategic framework, ensuring the IKEA Concept is updated, relevant, implemented and followed-up – together with all IKEA trademark users.

Read more about us at:

IKEA platforms to connect to more of the many people

Retailing is changing fast and IKEA is taking the next steps to grow in the new retail world that is characterized by ever-changing customer behaviours all over the world .

By adding digital platforms to our omnichannel IKEA concept we can reach and interact with more of the many people where they are and improve their shopping experience.

The assignment is to develop the IKEA Platform Approach to reach people where they are; to reach and interact with the many individuals so that they become IKEA fans and/or part of an IKEA loyalty club; and  to drive traffic to IKEA websites/stores.


  • by co-developing strategy, content areas and customer journeys
  • by co-developing partner setup, process and evaluation
  • By developing platform setup as a part of the IKEA Franchise system
  • by sharing, learning and co-developing the platform, marketplace(s) along the way
  • by conceptualising and making it available for all current and future franchisees where relevant.

Job description

Curious about the role Platform Strategy Leader?

With the strong desire to be up-to-date about emerging technologies and new digital platform trends, you are able to provide thought leadership and perspective, for adoption of these technologies and/ or trends where appropriate, and develop/deliver a platform strategy that works within the IKEA franchise system and IKEA franchise setup, with key responsibilities to:

  • Develop and execute the IKEA long-term IKEA Platform approach, strategy and vision
  • Develop IKEA Platform long-term planning and initiatives as part of IKEA digital roadmap
  • Set & communicate principles regarding IKEA platforms and to take platform design decisions
  • Manage stakeholder engagement in the development of new processes, opportunities & capabilities within the IKEA eco-systems.
  • Develop the way of working with strategic partners in the platform eco system setup
  • Define a way to incorporate platforms as a part of an omnichannel experience.

What we expect you to bring with you?

  • Have an extensive hands-on experience of working with one or many major platform setups on a both strategic and tactical level
  • Have an extensive hands-on experience of building and developing platform user communities
  • Experience in change management and leading influentially
  • Strong commitments to IKEA values and home furnishing business.
  • Knowledge and experience of platform business operation
  • Knowledge of design thinking, innovation and lean development processes.
  • Knowledge of or deep interest in the IKEA Range Strategy, the IKEA Concept, the IKEA vision and business idea, IKEA culture & values and the IKEA business model.
  • Knowledge of or deep interest in the IKEA franchise system

  • Proven long-term positive financial/people and/or process impact with Digital capability initiative(s)
  • 3+ years of experience with Digital technologies & platforms
  • Knowledge & experience with Customer Digital platforms and Ecosystems
  • Business Plan Development, Execution & Change Management
  • Product Life Cycle Management including Innovation
  • Strong communicator at team- and stakeholder level
  • Recent experience from omnichannel retailing or similar experience

More Information

Inter IKEA Systems offers an exciting work environment in a global marketplace with exceptional opportunities to grow and develop together with us. You will be part of a flexible, values-driven and open organisation and get the opportunity to work with a fantastic brand! This is a full time position (40 hours per week). The role is based in Delft in the Netherlands. You will report to the Program Manager.

Please send your application – CV and letter of motivation – in English by 1 August 2021. We really want to get to know you, so make sure you tell us why you want to come and work with us and why you would be a good fit for this role.